I am sooooooooo happy, beyond-the-heavens happy! We're done! After a week of pure analyzation (even to the point that we sleep thinking about it and wake up worrying about it), we're done!
What we’ve basically seen in this case concentrates on diversification. Choosing this article is of a good decision because it embodies the application of the concepts and theories of such. What was also considered good about it is that it showed the other pressures from business analysts criticizing their strategies. It’s good that someone keeps your feet on the ground
How they formulate their strategies is admirable. The role of each business compliments one another. Each establishment played its part in the success of another. For example, in the Perfumes & Cosmetics industry, they managed to get RoC – the number one hypoallergenic brand. The technology, capabilities, and expertise of that business were used for the others, too. It really made a good strategic fit.
We’d have to agree with what the analysts say about their acquisitions of media sectors and auction houses. It’s not part of their foundation concept of luxury goods, but Arnault had to get that market. Why? Some say it’s the eternal battle with the previous chairman. But if we try to look at things at a different way, which we are trained to do, it’s about getting their name across more industries. These industries in the media and auction house make up a good market for them, and if you have that opportunity and you have the right strength, you will get yourself exposed in that market. They may not be selling luxury goods, but they’re selling themselves. Even if they are losing the market there – getting net losses of hundred million dollars – they are earning a customer. It’s a inconsistency, but maybe it works. There must be a reason for every venture, right?
A fundamental concept of marketing assumes that we ought to take an aggressive approach with our consumers. With their Customer Relationship Management, they are able to take on this role. Furthermore, it keeps them updated with what the customer wants/needs and how much more they can improve their system. It’s a post-purchase move that greatly affects them. It helps them anticipate the market and formulate strategies accordingly.
Gino, thanks, for being so up and about and excited about it! Chin, thanks for the banana-que! hehe Thanks for being so supportive and loving the kapeng-barako, too! Tin, thank you sobra for being the so matiyaga in making the powerpoint! Super galing!!! Pwedeng pang pixar animations! eheh Marielle, thank you for being such a sweet girl! Kahit inaapi ka namin, (hehe) we still love you! =) I love you all! I've never been any happier with a project!
Sir, thank you for your suggestions and your comments! It helped us a lot and motivated us into doing our best! We do hope the class gets a transcendental experience! Super thanks for believing in us, it means a lot to us!=)
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2 comments:
The presentation is gravy. A bonus. The real fruit of the case presentation is what you become by doing the case.
So, what happened to you?
You can share your answers here, you may not. But I'll insist that you answer.
The answer you'll get is what you paid for after all = ) If you paid anything, I mean.
What happened to me.. I believed in my capabilities more. It taught me to be competitive, to reach for the highest heavens. But it also taught me how to keep my feet on the ground.
All throughout making the case, we battled out our opinions. It brought out the best in us, even in our friendship. Chin & Marielle, I've never seen them like that. Chin made the SWOT by the way. Marielle, she did the value chain. It takes time to grow a tree, but when it does, it's majestic. Tin, she's exceptional. She did a beautiful a powerpoint.
Above everything, we learned that we can be what we envision ourselves to be if we put our heart and soul into everything we do. It wasn't just a matter of finishing the case, it's corresponding requirements. We were after its perfection. We wanted more than life itself.
From this day on, I'll really really really value the gift of thinking. We were endowed by it by God and should use it with respect. And when a person thinks, too, we have to respect that. We shouldn't make the person feel less-inspired (in your words). It really taught me how to keep an open mind. (I'm kinda closed^^)
Thank you, sir, for pushing us, for believing. That's what we needed to also believe in ourselves.
I'm just thankful to God for giving us the wisdom and knowledge in doing the case. EVERYTHING paid off (even the P1000+++ we spent hehe). We wouldn't have done it without Him by our side. We just didn't know...
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